Entry Retail - Integrated Marketing Group leader [China]

 

Responsibilities

1. Have a deep understanding of the comprehensive leisure, entertainment and shopping industry of life services, formulate short, medium and long-term activity plans based on actual business characteristics, including nodes, hot spots, big promotions and other activities, and ensure the implementation of strategies, and establish a standardized business process SOP 2. Experienced in project management and cross-team collaboration Ability to be sensitive to data, analyze/question and draw marketing conclusions based on data provided by customers and platform data, make accurate judgments and predictions on industry and market changes, and propose targeted operation and brand/effect product upgrade plans 3. Regularly and in-depth review of activities, and continuously optimize iterative activity strategies based on results, enabling rapid business improvement Match the supply and demand of the event, realize the optimization of the effect of the event, be responsible for the event output of the big promotion, use the data to guide the review of the event, and precipitate the SOP 6. Responsible for the construction of the event operation team and personnel training.

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Qualifications

1. Bachelor degree or above, more than 2 years of management experience, more than 5 years of Internet industry event operation and category strategy operation experience, with event planning and project management capabilities 2. Good at marketing planning, driving product improvement, strong communication and coordination skills, and good at getting results .

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